Responding to many factors, including internationalization, market repositioning, and image growth, QVC rebranded itself in 2019. I captained one of the design exploration teams and adopted the mantra of how bold are you? for our approach. We focused on the creation of a new identity mark, new customer facing initiatives, internal communications, environments, and surprise and delight initiatives.
This first set of designs are explorations with the new logo. The concept is to show a bold integration of branding with product, demonstrating how QVC can become a seamless part of your life.
These next designs showcase a variety of proposed identities, demonstrating how the new brand could be utilized in everything from commerce and .com applications, social explorations, promotional materials, environmental use, surprise and delight products, and corporate interiors.