I have worked on the branding and identity development of multiple proprietary consumer product lines for QVC and HSN.
South Street Loft is an elevated home goods brand from HSN featuring linens, accent pieces, textiles and lighting.
Warm & Cozy is a seasonal based line for HSN of sleep culture items which includes blankets, comforters, throws, sleepwear and pillows.
Cooks Essentials is a line of contemporary kitchenware for QVC, including small appliances, cookware, utensils, and innovative gadgets.
Naturals by D&Co is a line of upscale casual and professional apparel for women that is part of QVC’s larger Denim and Company line.
Zuda is an athleisure line of women’s clothing manufactured using high-tech, earth-friendly fabrics. To communicate the properties associated with the fabrics used in production, such as UPF protection, cooling technology, natural fibers, breathability, and compression factors, a set of icons, every bit as forward-thinking as the clothing line, was created.