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Beauty iQ, the all-beauty product channel, was a third broadcast platform for QVC. When the strategy for the channel changed, turning Beauty iQ into a digital only experience, a new identity was in order. I was asked to explore digital concepts that were unlike anything that was being done on the .com experience, including new logo, color palette, photo direction, and voice.
These images represent two approaches to developing unique customer experiences. The structure for these experiences would utilize the existing framework of the .com responsive site.