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See Yourself 2020 is a QVC promotional customer campaign that was developed for the new year, 2020. This platform is aspirational by design, adaptable for all product categories, social in nature, and has inspired multiple promotions on all content platforms. I led the team that developed this campaign, including the concept and visual direction.
Tying in a “vision” campaign (see yourself fabulous, see yourself stronger, etc.) to the year 2020 led to a wide spectrum of messaging and inspiration.
The original strategy for a new year/new campaign was that this would live only through January and February, but its versatility and popularity has led to its expansion throughout 2020.