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Icons developed for a new QVC proprietary brand of athletic/athleisure wear to communicate the technical aspects of the fabrics.
The staple of the design is the main curved line, symbolizing flexibility, the feminine aspect, and the fabric. It is used in ways that are both easy to interpret and unexpected (such as the snowflake structure). The consistency of design makes this collection of icons unique, useful, and dynamic, and a true match to the product line.