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The Qurate Retail Group Investor Day Portfolio is a media packet provided to attendees of QRG’s Investor Day Meeting. The ask from QRG president Mike George was to provide an attractive, concise and portable package that recipients would be able to (and would want to) carry easily from the event, open up in the back of a taxi or on a train as they return home to continue learning about the opportunities available to potential investors, and then be impressed enough to keep it and share once they return to their offices.
I designed a self-contained packet consisting of a portfolio case that physically utilizes the design motifs of QRG. The portfolio is self-sealing without the inclusion of any adhesives and contains factual information printed on the interior. Nested in the portfolio are two tri-fold brochures that focus on QRG’s experiences from the previous business year, and the opportunities that are being presented for the future. Accompanying this is a welcome message for attendees. The finish size of the portfolio measures 7.5 inches square.