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I was charged with developing the identity for a broadcast program for QVC. Sunday Mornings with Pat and Dan was a popular show that had been produced a few years back, and QVC wanted to revive it for the 4th quarter/holiday season.
I designed three concept directions: an editorial approach that could adapt its look seasonally; a retro-holiday look; and a light-hearted throwback approach which alluded to the origins of the original program. The major challenge for this project was the timeline: I had less than a week to develop the concepts, go through a selection process, get full corporate approval, and produce all broadcast-ready graphics and on-air promos.
The third concept was selected, the show has been a wonderful success, and the identity has been expanded for the show to run on other days of the week.