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Developing proprietary brands for QVC and HSN (the Home Shopping Network, part of QRG) has become a growing corporate initiative. These five product lines have all elevated their brand through their expanding product lines and fresh designs, and new branding was in order. These are all identities on which I was lead designer/art director.
Vivid Dreams is a soft goods line, primarily consisting of bed linens, blankets, and pillows, for HSN.
Warm & Cozy is another HSN soft goods line which focuses on sleep culture (think comforters and flannel pajamas).
Naturals by D&Co is a casual women’s apparel line for QVC.
South Street Loft is an elevated, decorative home goods line for HSN.
Cooks Essentials is a kitchen appliance line for QVC.